Analog Efex Pro is a plugin from NIK-Software which was bought by google last year. That being said, I do not really care who’s the owner as long as I am a satisfied customer.
I am in love with it! I think if you use it direct from the ready-to-run, it might be a little too strong. But, when you start to play with the opacity and masks, you really get interesting results.
Here a video about the plugin :
And now some shots done with it:
More to come…